WWE Lands Broadcasting Deal in the Middle East

WWE’s TV-PG programming can be viewed in more than 1 billion homes worldwide in 30 languages ​​through world-class distribution partners, including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. It looks like WWE has got a big Middle Eastern TV partnership with MBC Group.

WWE and MBC Group recently announced a major broadcast partnership. According to a press release on the partnership, MBC’s video on demand (VOD) streaming service, Shahid, will become WWE’s new home in Saudi Arabia and the rest of the Middle East and North Africa (MENA) region.

MBC Group is the MENA region’s largest and most powerful media conglomerate. Shahid will be the new home for WWE in MENA, hosting all premium live events, starting with WrestleMania 38 on April 3 and 4, as well as live episodes of Raw and SmackDown.

WWE Network’s huge collection of original programming and archived content is also included in the collaboration. WWE President Nick Khan issued a statement on the partnership.

MBC GROUP is the market leader in the region and a fantastic partner for WWE. By delivering our premium live events, including WrestleMania and SummerSlam, our weekly programming including Raw and SmackDown, as well as WWE’s massive library, we believe we will expand our reach throughout the Middle East and North Africa.

Shahid will introduce a dedicated WWE channel that will make the entire WWE Network archive – more than 10,000 hours of material – available to stream on-demand in addition to weekly programs. Fans will be able to browse and view the complete WWE catalog on Shahid, including NXT, which will be aired the day after the US broadcast.

Fans will be captivated by a unique combination of excitement on the edge of your seat, surprising drama and world-class athletics in the weekly programming, which will be shown 52 weeks a year.

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