Upcoming makeup brand Vieve opens a London pop-up

vive pop up

Time to discover Vieve (Image: Vieve)

If you are into beauty, you will be well versed in Vieve products that have been launched some time ago.

But Vieve is not yet a well-known name – though it should be – so many have yet to discover the brand.

With sophisticated formulas and impressive nuances, it’s high time people did it.

Now it’s getting a little easier to stumble across, thanks to a London pop-up dedicated to the brand in Covent Garden.

Vieve is conceived by Scottish makeup artist and YouTuber Jamie Genevieve, and refreshingly enough, for a newer brand, the shades are different.

From light bronzers to deep blushers and a range of lip and eye tones, most will find their perfect match.

Vieve London shows up

Makeup artists will be present (Photo: Vieve)

But until now, the brand was only in stock online at Cult Beauty, which would have made nuance matching more difficult.

Following on from a successful retail pop-up in Glasgow, Jamie’s hometown, the doors have opened in the capital.

Open from now until April 2 at 20 Floral Street, all the best-selling products can be tried and shopped.

There will also be new makeup brushes as exclusive to the store as well as limited edition ‘Joie de VIEVE’ sweatshirts.

Makeup artists will also be ready to help create signature looks for customers, and Jamie will provide a masterclass tickets that can be purchased for.

Next to the products, Jack Baxter will be there and provide hair styling sessions to create Jamie’s signature waves along with the face training brand Face Gym.

This is our best Vieve choice to keep an eye on.

Skin Nova


Glow away (Image: Cult Beauty)

Get it for £ 27.

Use under foundation or alone for a healthy glow that feels light on the skin.

Modern bronzer


Add heat (Image: Cult Beauty)

Get it for £ 31.

With four color schemes, the undertones vary between the pans and different levels of depth are taken into account.

Shimmer Eye Wands


Smolder (Photo: Cult Beauty)

Get it for £ 21.

Honestly, there is a problem in the design of these, as many customers find that the shadow stick falls out – so we would advise you to open them carefully.

But the shade Silver Mink is so unique and perfect, as it is a perfectly silvery antique gold blend, that we can handle the cumbersome component.

This article contains affiliate links. We may earn a small commission on purchases made through one of these links, but this never affects the opinions of our experts. The products are tested and reviewed independently of commercial initiatives.

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