My body was ‘punished’, ‘distorted’ by cleansing culture

Goop’s former deputy commander throws mud at the pure “poisonous” workplace of the pure Queen Gwyneth Paltrow.

Fans know Elise Loehnen as a co-host of the Goop podcast and as someone who also appeared regularly in their Netflix series “The Goop Lab”. But in 2020, Loehnen – then the brand’s chief content officer – resigned after working closely with Paltrow for seven years.

At the time, Loehnen was citing an upcoming book for Dial Press as the reason for her departure. But her recent comments on Instagram suggest otherwise.

“So when I left my last job at Goop almost two years ago, I decided to do without all the cleansing,” she began in a Reel Tuesday.

“For me, it had become synonymous with dieting and restrictions, and I felt like I was not in a healthy relationship with my body, where I was always trying to punish it, bring it under control. And I have eaten like a teenager for two. years and enjoyed it, to be honest, ”Loehnen explained in the video with more than 9,000 views.

Elise Loehnen
Elise Loehnen, Goop’s former content manager, talks about the “distorted” relationship she said she developed with her body during her time at the Pure Lifestyle Company.
Lent by @eliseloehnen

Loehnen also blamed problematic wellness trends for her “distorted” body image.

In the caption, the former ghostwriter of 11 book titles welcomed the “full revolt” she launched after stopping Goop, calling the breach “healthy in terms of letting go of ideas about how my body should look like 42- year old who has had two children. ” (Paltrow is 49 by comparison with two teenagers.)

“Wellness culture can be toxic,” Loehnen added before a segue in a plug to Kroma Wellness and their liquid “five-day cleansing” of broth, smoothies and lattes.

Elise Loehnen and Gwyneth Paltrow
Elise Loehnen and Gwyneth Paltrow are attending a “The Goop Lab” screening in Hollywood in 2020.
Getty Images
Elise Loehnen and Gwyneth Paltrow
The former Goop podcast cohost worked side by side with the renowned wellness guru for seven years.

But this time it will be different, she insisted, by skipping weights and giving herself space to stretch the parameters of the diet.

“I’m just trying to get to a place where I can be in conversation with my body again,” she continued, suggesting that “those conversations had been distorted” during her time on Goop.

“I refuse to punish myself with food or keep myself under the weight my body seems to want to be longer,” she continued in the video caption. “I do not have the energy or the interest, thankfully.”

Of course, Goop’s reputation has been questioned repeatedly over the years by critics who question the legitimacy of their health care guidelines, as well as by those inside with dirt on the pure lifestyle company.

Media reports – plus many unfavorable employee reviews online – have revealed a mass exodus of employees that has taken place since September 2019, with many repeating the “toxic” workplace mood, plagued by low wages, “fear-based management” and a “bad girl”. ‘mood, “according to the Daily Mail. The well-known wellness empire, which began as a newsletter in 2008, reportedly lost about half of its staff – about 140, Business Insider reported – due to layoffs and layoffs, including staff from corner suites.

Elise Loehnen and Gwyneth Paltrow
The former Goop director has previously stated that she left the brand to focus on a new book deal.
Getty Images for goop

This is the first time Loehnen – who invented one of the biggest buzzwords of the celebrity era, “deliberate decoupling” – has opened up about his personal obstacles at Goop. Paltrow had considered her a “counterpart” in the industry, according to her statement on the COO’s leave.

“Elise is like a sister to me, and I plan to look proud to see her enter this monumental phase of her professional life,” the Oscar-winning actress concluded.

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