The Walt Disney Co. synergy is back at work to build awareness and viewership for this year’s Oscars on ABC – and in turn drive some of the audience back to its series and features.
During the Oscars – held on Sunday by Wanda Sykes, Amy Schumer and Regina Hall – viewers will notice seats for series, with a priority on first-year ABC comedy “Abbott Elementary” and the network’s return of the reality competition series “American Idol “, celebrating its 20th anniversary. Hulu priorities include the limited-edition series “The Dropout,” starring Amanda Seyfried, and the new unscripted series “The Kardashians,” which premieres on April 14.
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But in the meantime, in the days leading up to this year’s Oscars, various arms of the Disney behemoth will promote the kudocast in ways like a fantasy Oscar Pick ‘Em game on ESPN.com; marathon races of Oscar-nominated and winning films over the years on Freeform, FX and FXM; an Oscar-themed “Simpsons” marathon on FXX; and various Oscar-themed pop-ups in Disney Parks and on the Disney Cruise Line.
The Oscars are one of our favorite events of the year across the Walt Disney Company – it’s the storytelling Super Bowl, and we love that we’re able to activate across the entire company to help celebrate this year best film and the brilliant talent who makes them happen, “said Debra OConnell, president, network, Disney Media and Entertainment Distribution.” Whether we cover the nominees on ABC News or our owned TV stations, go back the stage with ‘ Live with Kelly and Ryan ‘, broadcast Oscar-themed promotions across our linear network and streaming platforms, strike a chord with playlists from the Disney Music Group, or host personal activation and special treats in our parks and hotels and even a giant Oscar statue in our ESPN studios – to name just a few, our teams are the ultimate movie lovers, and we are absolutely united in celebrating Hollywood’s biggest, star-studded night. “
Here is a complete list:
ABC News: Amy Robach and TJ Holmes will host the 3-hour “On The Red Carpet Live! Countdown to the Oscars” (March 27 from 1:00 pm to 4:00 pm ET / 10:00 am to 1:00 pm PT). Robach and Holmes will be accompanied by ABC News correspondent Chris Connelly, ESPN’s Kelley Carter, ABC News reporter Will Ganss and celebrity stylist Joe Zee, and Varietyown Elizabeth Wagmeister and Clayton Davis.
ABC News Live to stream “ABC News Live Presents … On The Red Carpet Live! Countdown to the Oscars” (March 27, 4:30 p.m. to 6:30 p.m. ET / 1:30 p.m. to 3:30 p.m. PT)
ABC-owned television stations “On The Red Carpet Storytellers Spotlight: Oscars Voices”: Broadcast March 26 during the “On The Red Carpet” Oscar preview show and March 27 during the Oscars pre-show (5pm to 8pm ET / 2pm to 5pm PT) across ABC nationwide, internationally and can be streamed on across ABCs connected TV apps. “The intimate series amplifies the work and voices of historically underrepresented, diverse storytellers in film, television, theater, music and podcasts,” according to a press release. Spotlight talent includes Oscar executive producer Will Packer and nominees including Ahmir “Questlove” Thomas (“Summer of Soul”), Lin-Manuel Miranda (“Encanto”) and songwriter Diane Warren (Best Original Song “Somehow You Do” from the movie ” Four good days “).
ESPN: Andscape (formerly The Undefeated) is also planning an Oscars-themed “Another Act with Kelley Carter” theme show. published on YouTube and Andscape.com.
In addition, “Oscars Pick ‘Em” launches on March 22 and ends on March 27 at. 17.00 PT. The free play on ESPN.com, the ESPN app and the ESPN Fantasy app will serve as a “second screen” experience when players compete by choosing who they think will win an Oscar in each of the 23 categories. The highest score will win a grand prize.
In addition, an Oscar statue will be placed on the set of “SportsCenter” LA and “NBA Today,” leading into Oscar weekend.
Disney Channel: “Life is Shorts: Oscars 2022”, with three Oscar-winning / nominated shorts from Disney and Pixar (“Bao”, “Burrow” and “Lou”) debuts on Friday, March 25 on Disney Channel and Disney XD. Tamron Hall hosts the special, which is shown all weekend.
Free form: Oscar weekend marathon with Oscar-winning and nominated Disney / Pixar movies. The marathon begins Saturday, March 26 at 7 p.m.
FX: Academy Awards Movie Marathon (Friday, March 25, 8 a.m. to 3 p.m. Saturday, March 26, 7:30 a.m. to 2 p.m. Sunday, March 27, 7 a.m. to 5 p.m. PT. Three days of movies already is brought home the statue.
FXX: “The Simpsons” Academy Awards Marathon (Saturday, March 26, 10 a.m. to 4 p.m. Sunday, March 27, 7 a.m. to 7 p.m.)
FXM: Broadcast of two episodes of “FXM Presents ft. Oscars 2022,” including interviews with Will Packer and Questlove. The marathon at FXM runs all day from Monday, March 21st through Sunday, March 27th.
Disney Parks and Disney Cruise Line: Oscar-themed chocolate for guests at Disney Hollywood Studios Park; Huge Oscar statue and photo opportunity in the lobby of the Grand Californian Hotel; Disney Oscars nominated film screenings at Disney Resorts; Walt Disney World Oscars-themed photo opportunity at Disney Springs.
Disney Music Group: Curative playlist featuring music from current Oscar-nominated films. This will be available on Spotify, Pandora, Apple Music and Amazon Music.
The 94th Oscar will be broadcast on Sunday, March 27 at 20.00 ET / 17.00 PT on ABC.
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