Gemma Collins follows in the footsteps of Gary Lineker and is set be the face of Walkers Crisps

Gemma Collins has reportedly put pen to paper on a big-money deal to be the face of Walkers Crisps. 

The 40-year-old who celebrated her New Look clothing launch on Monday night will follow in the footsteps of Gary Lineker in one of her most high-profile and lucrative gigs to date.

The Match Of The Day host was the face of the snack firm from 1995 onwards, making more than 150 commercials.

 Gemma Coillins has reportedly landed one of her most high-profile and lucrative gigs to date appearing in a Walkers Crisps campaign.

An advertising insider told The Sun: ‘Gemma is so sought after by companies because she’s both glamorous and down to earth, and people really seem to connect with her.

‘That’s a perfect combination for big brands who need to appeal to a mass market — just like Gary used to for more than two decades.’

The source added: ‘The adverts are guaranteed to be some hilarious take on The GC’s big personality — and she’s a self-confessed fan of grab bags.’   

Crispy: Gary Lineker was the face of the snack firm from 1995 onwards, making more than 150 commercials

Crispy: Gary Lineker was the face of the snack firm from 1995 onwards, making more than 150 commercials

Gemma’s new role with Walkers will see her follow in the footsteps of stars like I’m A Celebrity winner Emily Atack and telly host Paddy McGuinness.  

The exciting news comes after she was supported by boyfriend Rami Hawash as she attended the launch of her New Look clothing range in London earlier this week. 

The Diva Forever star, who recently denied she was engaged to her partner, looked elegant as she modelled one of her own designs.

Gemma opted for a sweeping patterned summer dress with a notably bohemian twist as she enjoyed a glass of champagne at the celebratory event.

In good company: Gemma was supported by boyfriend Rami Hawash as she attended the launch of her New Look clothing range in London on Monday

In good company: Gemma was supported by boyfriend Rami Hawash as she attended the launch of her New Look clothing range in London on Monday

The former TOWIE star layered the garment over a bold baroque-style blouse, which too sported pastel shades.

 The blonde beauty, who recently lost an amazing 3.5 stone, showed off her curves as she slipped into a pair of figure hugging jeans for the event.

Gemma accessorised the stylish look with a leopard print tote bag as she donned a pair of gold strappy wedges. 

The businesswoman wore her long blonde locks in an open curl, opting for a glamours palette of make-up for the evening. 

Gemma chose very little jewellery, letting the outfit speak for itself, deciding instead on a single pair of gold hoop earrings. 

The former Celebrity Big Brother housemate flashed her matching bubblegum pink manicure and pedicure for the camera before later shielding her eyes behind large sunglasses. 

Tasteful: The 40-year-old, who recently denied she was engaged to her partner, looked elegant as she modelled one of her own designs

Tasteful: The 40-year-old, who recently denied she was engaged to her partner, looked elegant as she modelled one of her own designs

This comes after the television personality  denied her engagement to Rami in a candid new interview.

In the chat Gemma insisted she is still a ‘free spirit’ and that she won’t get married until she is at least 50 as she thinks it is best not to plan things ‘long term’.

It comes after last year she sparked engagement rumours after she was seen stepping out wearing a sparkling diamond on her wedding ring finger.

Upbeat: Gemma and Rami beamed as they made their way into the event on Monday evening

Upbeat: Gemma and Rami beamed as they made their way into the event on Monday evening 

Denying the reports she is officially engaged, she told Ok!: ‘What a load of c**p! Basically, he did buy me an engagement ring years ago and it is beautiful. 

‘And every now and then I dust it off and wear it, but we’re not officially engaged.

‘I’m a free spirit, honey! I won’t tie the knot until I’m about 50. I’m an eternal free spirit.

‘I’ll be in Hollywood by then, darling, so it’s best not to… I never think long-term. It’s always like I live for each day!’ 

Jeweler: It comes after last year she sparked engagement rumours after she was seen stepping out with Rami, 48, wearing a sparkling diamond on her wedding ring finger (ring is pictured)

Jeweler: It comes after last year she sparked engagement rumours after she was seen stepping out with Rami, 48, wearing a sparkling diamond on her wedding ring finger (ring is pictured)

Confusion: Back in April 2021, the reality star first sparked rumours she was engaged to Rami again after she was seen out with a diamond ring on

Confusion: Back in April 2021, the reality star first sparked rumours she was engaged to Rami again after she was seen out with a diamond ring on

Back in April 2021, the reality star first sparked rumours she was engaged to Rami again after she was seen out with a diamond ring on.

Rami had originally proposed to Gemma by placing the ring in a Christmas pudding when they first dated more than seven years ago, and she wore it again in 2017.   

Four weeks later however, Gemma had called off the engagement and the star was spotted not wearing the ring at the National Television Awards in January. 

Having her say: Gemma has denied her engagement to beau Rami in a candid new interview

Having her say: Gemma has denied her engagement to beau Rami in a candid new interview

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