Holiday online sales were weaker than expected but still jumped nearly 9% to a record 204.5 billion, according to a Wednesday report from Adobe Analytics.
Adobe Analytics predicted 207 billion. In 2021, online vacation shopping grew at the slowest rate since at least 2014, according to Bloomberg News.
In 2021, total online consumer spending was $ 855 billion. Compared to December 2020, online prices rose 3.1% year-on-year and 0.8% month-on-month in December.
Adobe analyzes this data by looking at 1 trillion visits to retailer websites. It cited online inflation, which In 2021, it increased by 7%, As a contributing factor to record numbers.
“Online inflation shows no sign of easing, as sustainable consumer demand remains the same, continuing to meet supply challenges that have produced more than six billion stock messages online this holiday season.” Said Patrick Brown, Vice President of Development Marketing and Insights at Adobe.
Gray Added “As consumers struggle with higher offline prices for everything from gas to rent, they are finding that e-commerce is still a less expensive option.”
Online sales have been growing as a more convenient option for decades. Sales in 2021 were largely outside of major events, especially Black Friday and Cyber Monday, and supply chain hiccups and challenges did not stop.
“This holiday shopping season was the first time that big promotional moments like Cyber Monday and Black Friday were in the low spotlight.” Said Taylor Schreiner, Senior Director of Adobe Digital Insights.
The most recent holiday season saw a double-digit increase in “buy now, pay later” options.
In particular, consumers reached out to toys, video games, gift cards, books, groceries (for holiday meals), jewelry, electronics, baby / children’s products, and appliances.
Adobe Analytics also found that the use of curbside pickups for all online orders during the holiday season was 23%. Smartphone sales account for 43% of online sales, although 40% of consumers still rely on computers as the primary means of online shopping.