Women’s participation in Asia eCommerce is a 2 billion opportunity

Southeast Asia’s e-commerce market could grow to more than pla 2 billion by 20 major if major online shopping markets Add to encourage and enable women entrepreneurs, from the new report International Finance Corporation was found.

The “anonymity” of e-commerce has traditionally eased barriers to women’s entry and given them the opportunity to thrive in new areas, IFC’s Gender Program Manager for East Asia and the Pacific, Amy Luinstra, told CNBC on Thursday.

Still, many of the inequalities faced by women in traditional retail space are “bloody in the online world,” she said, such as securing access to funds.

Luinstra urged big e-commerce players to do more to support women vendors and seize market opportunities.

For platforms that have financing options, this is the best way to bring in other women and help them prosper.

Amy Luinstra

Gender Program Manager (East Asia and Pacific), IFC

This includes providing financial support to women, providing training, and encouraging them to participate in high-value sectors such as electronics, she said.

“For platforms with financial options options, this is a great way to bring in a lot of women and help them freelance as they are aware of financial support and are able to take advantage of it,” Luinstra told CNBC. “Squawk Box Asia.”

A woman wears a protective mask as she waits for customers inside her store in Jakarta, Indonesia, on Tuesday, March 1, 2020.

Nurfoto | Getty Images

Her comments come against the backdrop of the Kovid 1 p epidemic, which is said to have put women at a disadvantage.

The IFC report, based on data from the Southeast Asian e-commerce site Lajada, found that in 2019-2019, women were reaching gender equality in e-commerce. But even with the growth in online retail over the past year, the progress women have faced with additional care fees and time constraints has taken a step back.

“Before the epidemic, women were wearing their own clothes – in some cases men were being sold and men were being sold,” said Luinstra.

In the Philippines, for example, women previously accounted for 64% of sales on Lazada’s site, but their sales declined by 227% during the epidemic, the report said.

“That epidemic has changed and that’s how we’re starting to make a difference, and the opportunity to close that gap, which adds up to a whopping २ 2 billion,” he said, referring to the market opportunity mentioned in the report. .

Improvements: This article has been updated to accurately reflect the report’s 2030 growth estimates.

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