The magazines moved behind Cole
May 2nd, 2021 1 comment
The popular and successful Coal Supermarket in Melbourne has moved magazines and cards to the back of the store. Where previously they were at the entrance to a busy street, near the entrance to the self-checkout area, they now exist at the quiet end of an alley.
I’m not sure if the moves reflect Cole Supermarket’s fleet decision store specific decision. It will be interesting to see. This call has no magazine representation in any of the checkout lanes.
Where newsgents keep magazines is an ongoing discussion within our channel. Flat and round sales, low cover prices and low margins mean we have to take other steps to try to reach the farm of practicality.