The wearable segment in India saw a big spike in 2020 Triple-digit increase. Not surprisingly, the same growth continued in 2021 Q1.
According to the latest report International Data Corporation (IDC), the Indian wearable market is growing rapidly with 20 million units shipped in 2021 Q1. The Indian wearable market grew 1.30..3% year-on-year in 1Q1.21 (January-March).
Strong speeds in the watch and earwear category led to India’s first-quarter battle. 14 in 2021 Q1. Million watches have been shipped, with more than one million units shipped in India’s second straight quarter.
Shows, an Indian-based brand, led the segment with 2.7.7% share, followed by another brand from India, Boat (21.9%). Boat 2020 entered the smartwatch space in India in Q back and launched four smartwatches. With daughter-in-law Low cost smartwatch launch In India, the average selling price (ASP) of the category fell to $ $ to, down from 1 १ 6.
Wristbands fell by 22.4% with 7,00,000 units loaded. The same category is also seeing a decline of 13.9% as users continue to migrate to the clock. Xiaomi maintained its lead this quarter with a lead of 37..3%. OnePlus, which entered the wearable position with the OnePlus band, came in second, replacing RealMe with 2 real.2% shares.
Finally, always popular Really wireless earbuds In the overall earwear category, the overall market share increased from 35% to over 200%. ASP 39 .4 ..% YOY of TWS devices declined, mainly due to market players focusing more on affordable devices. Segment BoAt leads with 2 25.6% shares and OnePlus with 11.9% shares is the main reason for its success. OnePlus Buds Z..