Big picture: Apple continues to dominate the smartwatch market thanks to the company’s lack of focus on making the Apple Watch SE and Apple Watch an integral part of the Apple ecosystem. Google wants to take advantage of its Fitbit acquisition and help challenge the wearable powerhouse from Samsung while the consumer appetite is still strong. It is unknown at this time what he will do after leaving the post.
Recent market report from Counterpoint Research Shows Global smartwatch shipments grew healthier year-on-year for the months ending in March, indicating that consumer demand for this segment is still strong. At the same time, the market saw further consolidation between the top brands, which will only accelerate after the recent merger between Google’s Wear OS and Samsung’s Tizen OS.
The Apple Watch has become a bright spot, as it captured one-third of all fights for smartwatches in the first quarter of this year. In the same period last year, it was .30. Percentage stands in the market share, so we are talking about a normal year-over-year growth. Counterpoint’s Sujiang Lim said Apple has increased its appreciation for the Apple Watch series and for the strong demand for timing. Introduction Watch SE.
Samsung, which is in its second year after Apple in the smartphone market, saw its shipments grow by 227 percent, boosted by the popularity of the Galaxy Watch 3 and Galaxy Watch Active. However, the South Korean tech giant lost some market share in Q1 2021 because it did not have an equal mid-range offer to go against the Apple Watch SE.
OS and Tizen also saw slight losses in market share, but Google and Samsung recently Announced They are bringing both platforms together. Companies are joining forces to create a common smartwatch OS for the Android platform, in hopes of encouraging developers to create more applications and strengthening the ware OS ecosystem.
Google already Owned by Fitbit and Fitness Wearables and plans to use its experience with it Telemedicine. In short, it is the integration of three ecosystems – Fitbit, Tizen, and Wear OS. Separately, they saw a comparative adoption and a lower profit margin than the Apple Watch.
It will be interesting to see if bringing them together will be enough to control more consumers towards the app OS, but that relies on Google to treat it as an integral part of the Android experience rather than an alternative extension.